Tag Heuer, the Swiss Masters at Watch - Making had entered the Indian Market 10 years ago. One of the earliest boutiques was in Crossroads, Mumbai. The Presence of the Boutiques dwindled and only one existed at the Grand Hyatt.
But come 2012 and TAG HEUER has gone into overdrive to create the brand awareness they have always enjoyed!! & what better a way to Open their Signature Store just a fortnight before the Formula 1 Monaco Grand Prix!!
After opening Boutiques in Bangalore & Chennai it was Mumbai's turn! Situated in a Mall featuring Signature Boutiques from top brands Palladium in South Mumbai was the perfect home for Tag Heuer.
Celebrities Shahrukh Khan & Karun Chandok were invited to grace the occasion, the former needing no introduction! Karun Chandok was a Formula 1 driver with Caterham Racing last year ( The 2nd Indian to reach the pinnacle of Motorsport ) and will feature in the Le Mans Endurance race this year!
Some of the Watches on Display!
People had crowded the Mall to catch a Glimpse of their Stars!
The GM of Tag Heuer explaining about the History of Tag Heuer in India
The CEO Familiarizing People with the Brand, talking of Expansions and the Indian Celebrities that the Brand is associated with.
Karun Chandok making the Grand Entry
Finally the moment the Crowds were Waiting for, The King of the Indian Film Industry, King Khan, SHAHRUKH KHAN!!
Both Celebrities busy answering Questions
Shahrukh and Karun Going head to head on the Formula 1 Race Simulator!
Showcasing their Tag Heuers!! - Shahrukh loves his Tag Heuer Monaco V4
Finally the Star of the Day!! - TAG HEUER CARRERA MONACO GP LIMITED EDITION!
A Small Gift from Tag Heuer
Tag Heuer is famous for Limited Edition Watches and the Carrera Monaco GP is the newest addition. It is good to see India featuring as one of the important markets for Signature Brands.
Tag Heuer's long standing association with motorsports is clearly visible across their product range!
The Formula 1 Monaco Grand Prix, the most glamourous race on the F1 Calender is only a couple of weeks away and I am sure many would be making a beeline to have one of these Precious Limited Edition Timepieces!
As for me, I would still prefer a Grand Carrera Calibre 36 RS Caliper Automatic Chronogrpah! ( Leather Strap looks great on it )