Tag Heuer, the Swiss Masters at Watch - Making had entered the Indian Market 10 years ago. One of the earliest boutiques was in Crossroads, Mumbai. The Presence of the Boutiques dwindled and only one existed at the Grand Hyatt.

But come 2012 and TAG HEUER has gone into overdrive to create the brand awareness they have always enjoyed!! & what better a way to Open their Signature Store just a fortnight before the Formula 1 Monaco Grand Prix!!

After opening Boutiques in Bangalore & Chennai it was Mumbai's turn! Situated in a Mall featuring Signature Boutiques from top brands Palladium in South Mumbai was the perfect home for Tag Heuer.

Celebrities Shahrukh Khan & Karun Chandok were invited to grace the occasion, the former needing no introduction! Karun Chandok was a Formula 1 driver with Caterham Racing last year ( The 2nd Indian to reach the pinnacle of Motorsport ) and will feature in the Le Mans Endurance race this year!

Some of the Watches on Display!

People had crowded the Mall to catch a Glimpse of their Stars!

The GM of Tag Heuer explaining about the History of Tag Heuer in India

The CEO Familiarizing People with the Brand, talking of Expansions and the Indian Celebrities that the Brand is associated with.

Karun Chandok making the Grand Entry

Finally the moment the Crowds were Waiting for, The King of the Indian Film Industry, King Khan, SHAHRUKH KHAN!!

Both Celebrities busy answering Questions

Shahrukh and Karun Going head to head on the Formula 1 Race Simulator!

Showcasing their Tag Heuers!! - Shahrukh loves his Tag Heuer Monaco V4

Finally the Star of the Day!! - TAG HEUER CARRERA MONACO GP LIMITED EDITION!

A Small Gift from Tag Heuer

Tag Heuer is famous for Limited Edition Watches and the Carrera Monaco GP is the newest addition. It is good to see India featuring as one of the important markets for Signature Brands.

Tag Heuer's long standing association with motorsports is clearly visible across their product range!

The Formula 1 Monaco Grand Prix, the most glamourous race on the F1 Calender is only a couple of weeks away and I am sure many would be making a beeline to have one of these Precious Limited Edition Timepieces!

As for me, I would still prefer a Grand Carrera Calibre 36 RS Caliper Automatic Chronogrpah! ( Leather Strap looks great on it )

Swiss Avant - Garde since 1860 !!

These are the lines that adorn the brand which epitomises excellence in the field of Swiss Watch making!! Switzerland - the land of Chocolates and Watches would feel proud to see this brand  associated with Formula 1 and Top Celebrities from Different Fields, be it Sports, Movies or Modelling!

The Name is TAG HEUER and today I showcase my love for this brand.

My love affair with Tag Heuer started in 2006. Kimi Raikkonen - My Favourite Formula 1 driver endorsed the Formula 1 Chronograph and I still have it. The Steel Strap, Red Dial, 1/10th sec Chronograph Water Resistant upto 200m still looks classy after 6 years.

The next purchase was the eyewear designed by the same man - The Tag Heuer Reflex!

The Uber Cool, Stylish Numbered Spectacles turned many a heads whenever I wore it. The Frameless Spectacle adapts to the Facial Characteristics making it really comfortable.

Finally My latest purchase took me into Tachymeter Territory - FORMULA 1 GRANDE DATE CHRONOGRAPH

The Black Dial, 1/10th sec Chronograph comes with a Tachymeter and is the Pinnacle of the Formula 1 series of Tag Heuer. The Craftsmanship of this watch just awed me.

I was awarded by Tag Heuer for Showcasing my Collection.. A BIG THANK YOU TO TAG HEUER INDIA. -

I don't need to say more... Pictures are more than Enough!

The Gift

Photo Credits : Santosh Verma Photgraphy www.aneyeforindia.com